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Atlantico BusinessLe consommateur reste accro aux prix, à la proximité de l’enseigne et à la diversité de l’offre. D’où le succès de Lidl, d’Intermarché et Grand Frais
Les Français ne consomment pas n’importe où. Ils choisissent leur enseigne pour le prix, avec Lidl en tête, tandis qu'Intermarché est privilégiée pour la proximité d’accès et Grand Frais pour la diversité des produits.
24 octobre 2024